The World's first Consumer friendly Authentication Tool

The 1-TAG premise is simple: To protect people against the risk of deceptive counterfeit products, we need to put the best technology into the hands of the people who care the most:  Consumers.

Anything that can be produced can be copied, and now as experts are having difficulty in telling the difference between original and counterfeits time is fast approaching, that as the ultimate stake-holder in the fight against product counterfeiting it's time to give consumers: The Power to See What's Real !

Consumer authentication is revolutionary in many ways because it enables products to be verified and authenticated by a tool that is readily available to all consumers as the ultimate stakeholder, a mobile Smart phone. 1-TAG can be applied to any product and serves as a unique signature of authentication from the brand owner to each individual product. The verification and authentication process is simple, fast & very easy to use and can be performed as many times as necessary in the life cycle of any product. Authentication is free of charges to users as no connection to a mobile network is necessary as there are no costly remote databases repositories used.

1-TAG is being developed as a universal standard offering not only brand owner protection but value-added consumer assurance as a accessible health & safety standard that allows companies and consumers to manage counterfeiting proactively vs. reactively that finally results in pressure being applied backward through all possible distribution channels to ensure counterfeit product does not enter the supply chain in the first place. Anywhere a deceitful counterfeit product is a possible risk to consumer health, safety or a threat of financial loss with personal investment items, where consumers want to buy the original product, 1-TAG is the ultimate solution. Consumers instantly become empowered to identify the real product at any point-of-sale themselves.

1-TAG creates substantial value for brand owners and consumers alike and when evaluating product security requires a critical look into five areas:-

1)     The security of the technology.

2)     The scalability of the solution.

3)     Total cost to deploy and support the system.

4)     Market application and adoption.

5)     Return on investment

Here 1-TAG consumer authentication, exceed in all five areas.

For more information contact:

Alan Wymer
Heidelberger Druckmaschinen AG
Kurfürsten-Anlage 52-60
69115 Heidelberg
Germany

E-Mail: alan.wymer@heidelberg.com
Telefon +49-6221-92-4193
Fax      +49-6221-92-4619